Google Search Console

Google Search Console is a free tool from Google to analyze how well a website performs in the Search results. You don't need to sign up for Google Search Console to be visible in Google search results, but you do need it if you want to improve your performance. 

With Google Search Console, you confirm that crawlers of Google can find and index your website. You also get insight into the traffic, for example, how often your website is displayed in search results, which search queries are used, and how often visitors click-throughs. You can also see which websites are linking to your website, also known as referring domains of external link building mentioned. You can also fix all sorts of usability issues with Google Search Console. 

Google Search Console is therefore used for improving the user experience, technical SEO en Search engine optimization. This is useful for anyone with a website, from Search Engine Optimization specialists to web development. 

Finally, in combination with Google Analytics thorough Marketing Analysis execute.