Organic search traffic is the term used to refer to visitors who arrive via a search engine. This is done without the use of paid advertising. Simply by optimizing the website, it has ranked higher in search engines and has therefore traffic delivered. Organic search traffic therefore always refers to the results obtained through the use of Search Engine Optimization techniques. In the results of OCEAN you no longer speak of organic search traffic because visibility was paid for.
In the world of online marketing, we distinguish between different Search results. Here we look at the layer of organic search results and the associated layer of paid search results. Nowadays, almost every website owner is working on optimizing their website. It's almost unavoidable. There are millions of websites to be found on the World Wide Web. You really have to put in the effort to stand out and get noticed. The target audience searches primarily through search engines. Therefore, it is essential to rank high in those search results.
With organic search traffic, there is never any paid traffic. Only website optimization is used to naturally achieve a better position within the search engine.
But what exactly is the best choice? SEO or SEA? Let's be honest, you build a website first and foremost for the customer and the target audience. So it's important that it's user-friendly. The texts must be interesting, the content must really add value, and you must truly be able to meet the user's need. Therefore, you optimize the website primarily for the website user. Not for the search engine.
In the world of online marketing, we distinguish between results that were not achieved in the most appropriate way and results that were truly earned. Sometimes, things are done "between the lines" to rank higher in search engines as quickly as possible. While this is actually not legitimate. Improving the website naturally should always be preferred.
Nobody can tell whether SEO or SEA is a better choice for you. In fact, the two should always go hand in hand. You cannot invest hundreds of euros in SEA if your website's SEO is in poor condition. Therefore, in practice, a combination of these two is usually used.
A meticulously crafted guide with essential considerations and proven steps for maximum impact.
